If I Ran the NHL

By Pete McGrath

As a hockey fan, I will always watch my beloved Detroit Red Wings. However, the NHL still has its problems. This will be an ongoing series of my proposals for building a stronger NHL.

League Alignment/Team Locations

The NHL has made some questionable team location calls over the years. Cities that have a large hockey friendly populations (Minnesota’s twin cities, Quebec, Hartford, and Winnipeg) lost their teams. The league moved or added expansion franchises in many places with no snow and no history of ice hockey, and small cities at that. Here is my team-by-team analysis of which clubs need to move, and where they should go.

Columbus-

Ohio is not really a hockey state. Despite being up north, despite being close to Hockey loving cities like Pittsburgh, Buffalo, and Detroit, folks in Ohio pretty much think about football and the Buckeyes all the time. However, what really makes no sense about the Blue Jackets is putting it in a city with so much sports competition already there. Columbus is the home of The Ohio State University. OSU has a huge football program, and pretty high profile Hockey and Basketball programs all competing during the NHL’s season. Only the Bruins have more in city competition for Hockey fans dollars, and Boston has a much larger hockey fan base, and the Bruins have a much longer tradition. Columbus as a location was always a stumper for me.

Atlanta-

Atlanta is a terrible sports city. I think it has something to do with a lot of people recently moving there. People didn’t grow up Atlanta fans, so they really haven’t embraced any of their teams. The Braves have empty seats during the playoffs for crying out loud. The Thrashers need to be in a city that will truly embrace them, and Atlanta is not that city.

Florida-

Miami is a city that only cares about the Dolphins, and football in general. Sure people showed up for the Heat when Shaq was in town, but you could tell that the American Airlines center was packed with fair-weather fans. People in Miami can go to the beach, go to the club, go to fashion show, and if they do want to see sports, it’s football they want to see. In any event, the state of Florida does not need two hockey teams.

Nashville-

Nashville has fielded some decent teams over the past couple years. However, filling up their arena has been an uphill battle for the Predators. Nashville is a relatively small metro area with very little hockey history, and it shows. To be honest, I don’t see why the team was put here in the first place. There are lots of bigger metro areas with more hockey interest, and with better arenas that would have made more sense.

Anaheim/Los Angeles-

The Los Angeles metro area does not need two hockey teams. Los Angeles is not a good sports town. Dodger fans are known for showing up late and leaving early. If So Cal really cared about sports, wouldn’t they have an NFL team by now? Here’s the tough part- which team to move? Anaheim has had some success, but I highly doubt that anyone in Anaheim really cares. The Kings are the team that needs to stay in town. They play downtown at the Staples Center, and if they were halfway decent they could be somewhat of a glamour franchise of the league, much like the Lakers are for the NBA. While the NHL needs to have a presence in this market, they do not need two.

Phoenix-

The Coyotes have not really caught on in Phoenix, as with the rest of the clubs in town. Phoenix is seemingly western version of Atlanta- a growing city where no one is actually from there. Maybe people care about the Suns, but I doubt anyone gives a shit about the other teams. Hockey in the desert is just a stupid idea, and the club’s abysmal attendance record over the years makes the evidence very clear.

Carolina-

I never really understood this move. Hartford to Carolina seemed like a lateral if not a downgrade of a move by owner Peter Karmanos. To go from one small city in the North where it snows and people actually care about hockey to another small city in the South where people do not care about hockey (or know what it is) was a bit of a stumper to me. Carolina has hovered in the bottom half, usually the bottom third of league attendance even though the team brought home a cup. This points to a team that should relocate.

Where to?

Winnipeg-

A new arena downtown, a rabid and starved hockey fan base, and it’s in Canada where people actually care about hockey. If you ever saw the white outs the Jets fans pulled off in the playoffs, you knew this town loved its team. It has the arena now, so give them a shot. Phoenix had their chance and they blew it. Give Winnipeg their Jets back.

Hamilton-

Another city in Canada that would be a great fit for a big league club is Hamilton. While it’s close to Buffalo and Toronto, Hamiltonians used to have an NHL club way back in the day, and would assuredly embrace another if it moved to town. Once again while it’s a smaller area, it is in Canada where hockey is king and faces competition from no other sports. The arena would need renovation, but that wouldn’t be a problem here.

Cleveland-

If keeping a team in Ohio, Cleveland would be a better location because it is a bigger metropolitan area and would be more receptive to a professional club. Natural rivalries could be created with Pittsburgh, Detroit, and Buffalo. Also, this old Cleveland Barons logo is pretty cool. Perhaps an arrangement could be worked out where they play a few home games in Columbus and Cincinnati, much like the Packers playing a few home games in Milwaukee, which was successful in making the Packers not just Green Bay’s team but Wisconsin’s team. The Cleveland Barons need to become Ohio’s team, but they will always be second fiddle in Columbus to the Buckeyes. A nice arena in downtown Cleveland doesn’t hurt either.

Houston-

This may seem like a stupid idea to some, but hear me out. While Houston Texas is not exactly a hockey hotbed, Houston is actually a big city. If trying to expand the footprint of the league to cities that are not traditional hockey markets, they should at least be big markets. Houston is a large metro area full of cash and sponsorship opportunities from oil companies, and a nice arena is already in place. An interstate rivalry with Dallas could and should spring up. Name suggestions: Houston Aeros, the name of the current AHL team and former WHA team.

Portland-

Portland is an affluent, growing metro area with only one other professional team in town. Portland is not located in the middle of a desert. While town residents were weary of building a new stadium for a potential Florida Marlins move, it has an arena currently in place. This arena also has a cool name- the Rose Garden. Not a lot of people know this, but the Portland Rosebuds were the first American hockey team to compete for Lord Stanley’s Cup in 1915. Portland Rosebuds would be a cool name for the current team as well, as I think it would be nice to see a new team without some sort of stupid animal logo or natural disaster motif.

Seattle-

Seattle as a city gets a bad wrap. Many a columnist, including S.I.’s Rick Reilly, mailed in a “Seattle is a town of wine and latte drinking, Volvo driving, smug elitists especially up against blue collar archetype Pittsburgh” type column. But look at the music this town has given us – Jimi Hendrix (the best to ever pick a guitar up), Alice in Chains, Heart, Nirvana, Pearl Jam, Soundgarden, Duff McKagan of Guns’n’Roses, among many others. A town that rocks this hard would enjoy a hockey team, especially after the Sonics took off for Oklahoma City. Maybe Key Arena isn’t perfect, but within a few years, Seattle would probably be willing to renovate or build a new one. Another brief history lesson- while the Portland Rosebuds were the first American club to compete for the Stanley Cup, the Seattle Metropolitans a year later in the 1916 were the first American team to win it. One last bit of advice- try to get Bill Gates to own the team.

Kansas City-

Hockey tried and failed once in K.C. in the form of the Kansas City Scouts. While it didn’t work out in the seventies, Kansas City deserves another chance. Kansas City is a good sports town, with Arrowhead Stadium known for being one of the NFL’s loudest. I’m sure when the Royals were halfway decent, people showed up at Kauffman Stadium too. Anyway, the Sprint Center has been built downtown and the city does not have a tenant. This means any team that wishes to become the new Kansas City Scouts (please stick with that name) can hammer out a sweetheart lease, which is pivotal to any franchise’s success. Also, since there are no hoops teams in K.C., the hockey team will have winter sports options all to itself.
Thanks for reading. My next entry will be on team names/logos/jerseys and come with a ranking of NHL uniforms.